Gold wedding bands are a significant part of any marriage ceremony. Bride and groom come together during this special occasion to celebrate the ultimate commitment between two people. For grooms, a ring symbolizes their part in this desired obligation. Men’s wedding jewelry have become big business, catering to the two million plus marriages performed yearly in the U.S. As the design advances, with the rapid advancement of online retailers, consumers find themselves with a greater selection of products, ranging in color, style, fit and design. With all these choices, consumers should consider a few important points before buying a ring online, as detailed in this shopping guide.
The most important factor in selecting a band is personal taste. There are so many styles of including Celtic, two tone, flat to, milgrain and, of course, plain polished. These categories can be broken down further into a myriad of styles and designs. The question then becomes, what captures your eye? Do you prefer fancy cut style with faceted edges and patterns, or perhaps handmade designs which represent a certain detailed quality and uniqueness? You can also buy rings fitted with diamonds. Diamond bands combine the sleekness of gold with the excitement of sparkling diamonds.
In general, white gold rings are more popular than yellow gold. In particular, plain comfort fit is the standard. Simple and elegant, plain comfort fit gold wedding bands are more traditional in nature. As done by many a groom, you might consider engraving your piece to reflect the name of your bride or some memorable message. The variety of styles and designs are a great comfort to those who are looking to find that uniquely representative look and feel. Once you have established the desired look, you can then move on to verifying the security of the online retailer you are potentially buying from.
There are several points of verification you can look for in establishing that a site selling high end merchandise is reputable. First, look for a current secure socket layer (SSL) certificate, as issued by a Certified Authority such as Godaddy, Verisign, etc. This means the site you are buying from is trusted, and the information being transferred from you to the site is encrypted and secure from third party attacks. Secondly, look for membership in a reviewable consumer group such as the Better Business Bureau. Look here for complaints and disputes from previous customers. Thirdly, study the warranty for their items. What is the exchange/refund period? Is there an extended warranty available? Most reputable sites will give you at least 30 days to return your gold wedding bands. Carefully study the conditions under which returns are accepted, looking for anything unusual, like sky high restocking fees, as compared to other sites. Finally, study the customer reviews and testimonials from others who have bought similar items from the same online retailer. A great test of an online retailer is simply to call their customer service line. Are their representatives professional and willing to answer your questions? Compare your findings with other sites, selling similar bands and you should be able to pin down which online retailers are secure, authentic and ethical.
Price is the final factor in considering the purchase of wedding ring. Study competitive retailers by searching terms that are related to the items you are looking for. Look at the weight of the items and compare prices with other sites. Reputable resellers of gold merchandise often have a variety of designs and styles covering various prices ranges and willing display detailed information about each item. Are there amenities included in the purchase, such as gift boxes, and expedited shipping? Diamond band rings may be the most difficult to price. Diamonds require judgment in several areas including cut, clarity and color and carat referred to as the four C’s. Research the four C’s, educating your self to identify quality diamonds. Once you are done you can feel comfortable making a purchase as this process will ensure that you have found a reputable source for all of your gold wedding jewelry.